BU.

Design

Designing for the space between

What happens when we stop treating the handoff as an edge and start designing the whole experience?

May 18, 2026 · 6 min read

The most interesting design problems rarely live neatly inside a screen. They exist in the space between intention and action, between one team and another, and between what a system says and what a person understands.

Look beyond the artifact

Good work begins by widening the frame. The interface matters, but so does the conversation that led someone there—and the thing they need to do next.

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